Media and Publishing
Since the firm’s inception, Lodestar has maintained a significant research, consulting, and new product development presence in B2B media and publishing. Today we partner with over 150 client organizations and brands.
Generally, our work with clients includes:
- Diagnosing underperforming titles/brands and developing integrated game plans for performance improvement.
- Helping clients listen carefully for unmet or under‐met information needs in the marketplace and designing new products and services to fill these gaps.
- Assessing advertiser engagement, projected print and digital ad spend, and share of advertiser wallet.
- Helping our clients demonstrate marketing effectiveness and ROI to advertisers.
- Supporting publishers and indentifying and launching new revenue streams.
- Helping media and publishing clients evolve into full‐scale, full‐service marketing agencies to better support the needs of the advertisers.
Additionally, Lodestar is a leader in working with publishers to develop their custom media or content marketing offerings, jointly sell market research and innovation services, and evolve into full-service marketing partners to their advertisers.
Our Media and Publishing Clients