Research Practice Lead
Yariv Alpher
Chief Research & Customer Insights Officer
“Research applies social science thinking to business, helping companies engage customers, grow market share, and drive innovation.”
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A Lodestar Capabilities Overview
Research Practice
A Lodestar Capabilities Overview
Research
Lodestar’s research practice helps clients gain market insight and customer input to address critical business initiatives.
Understanding the Market
- Mapping market trends and & developments
- Identifying potential markets & audiences
- Customer segmentation, audience definition, identification & prioritization
Advising Strategy
- Aligning product roadmap(s) with market & customer needs and perceptions
- Opportunity sizing, adoption and maturity
- Competitive landscaping
Empowering Marketing and Sales
- Informing brand positioning
- Branded Customer Experience
- Internal Brand Culture and Employee Brand Engagement
- Competitive differentiation
- Optimizing value propositions, messaging and tonality
- Informing campaign execution, venues and mix
- Understanding the sale/adoption dynamic(including win/loss)
- Testing (campaigns, events, mix, etc.)
- Human capital effectiveness, employee business literacy
- Measuring ROI and effectiveness
We approach every engagement afresh, designing research collaboratively with each client:
- We answer concrete business questions;
- We design research to deliver usable and actionable outputs;
- We phase the research to ensure maximum knowledge management within the client organization, making sure insights and learnings are absorbed and can be acted upon;
- We help our customers evaluate the value of research through custom Return on Investment in Research (ROIR) measurements.
Our research has a clear business focus, and is steeped in a distinct theoretical perspective and broad methodological approach:
- Business Focus. We are dedicated to B2B customers. We have an in-depth understanding of our markets and audiences (Technology, Financial Services, Media, Healthcare, Government, and Education), and design research to empower B2B organizations.
- Theoretical Perspective. Our research methodologies are grounded in situational analysis.We get at the influencers, dynamics and contexts in which decisions are made.
Broad Methodologies. We utilize the gamut of qualitative and quantitative methodologies, from In-Depth-Interviews and Focus Groups, through advanced statistical modeling and conjoint analysis. We design the research to fit the objectives and audience.