Lodestar’s professional services, intellectual capital, and highly experienced associates are arrayed across three practice areas – Marketing Sciences, Innovation, and Information Management.
Why three practice areas? In the 21st century economy, achieving competitive advantage demands greater customer and marketplace insights, relentless innovation, and better management of information explosion. Lodestar’s interdisciplinary approach is aimed precisely at helping organizations with these core business challenges. Our senior consultants are uniquely qualified to view business problems from multiple perspectives.
The Marketing Sciences Practice supports successful business decisions with mathematical modeling and research methods. We help you examine any aspect of three important broad business problems: understanding your market landscape to best identify opportunities, optimizing your offering for what it is and who and how it will target, so that ultimately you succeed in-market with the needed revenue from customer spending.
The Innovation Practice helps clients with their most pressing innovation needs – developing new products, services and business models, and better managing innovation culture and process. We offer 7 core capabilities, our world class Lodestar InnovationOne© assessment instrument, and our proprietary Innovation Advisory Council.
The Information Management Practice helps clients more effectively govern and leverage all forms of business data and information in order to achieve improved business performance. Our offerings are centered around information management strategy, content and knowledge management, big data, business intelligence, and innovation for information-centric businesses.