Lodestar’s professional services, intellectual capital, and highly experienced associates are arrayed across three practice areas – Research, Innovation, and Information Management.

 

Why three practice areas? In the 21^st century economy, achieving competitive advantage demands greater customer and marketplace insights, relentless innovation, and better management of information explosion.  Lodestar’s interdisciplinary approach is aimed precisely at helping organizations with these core business challenges.  Our senior consultants are uniquely qualified to view business problems from multiple perspectives.

 

The Research Practice houses Lodestar’s traditional market and organizational research capabilities.  Our extensive performance measurement and ROI offerings also reside here, along with capabilities in competitive intelligence, desktop research (secondary research), and social media analytics

 

The Innovation Practice helps clients with their most pressing innovation needs – developing new products, services and business models, and better managing innovation culture and process.  We offer 7 core capabilities, our world class Lodestar InnovationOne© assessment instrument, and our proprietary Innovation Advisory Council.

 

The Information Management Practice helps clients more effectively govern and leverage all forms of business data and information in order to achieve improved business performance.  Our offerings are centered around data services, communities/panels management, knowledge management, business intelligence, and innovation/NPD/R&D for information-centric businesses.

 

Typically, we draw senior consultants, methodologies, and all three practice areas in forming our client engagement teams.