Princeton, NJ, January 17, 2012 — Lodestar announced today that Mark Jaster has agreed to become a Senior Advisor associated with the firm’s Research and Innovation practices.  In this role he will consult with Lodestar practice leaders and clients on the utilization of advanced quantitative methods for front-end ideation and prioritization, identification of white space opportunities, and achieving competitive differentiation.

 

Lodestar CEO, Dr. Tom Nelson, commented, “We are delighted to have a researcher and strategist with Mark’s diverse industry experience and expertise becoming associated with our firm.  In particular, we believe Mark’s proprietary methodologies for bringing the ‘voice of the marketplace’ to new product R&D and business growth planning will be highly valued by Lodestar clients.”   

 

Throughout his career Mr. Jaster has served in a variety of senior marketing and innovation roles at General Electric Medical Systems, First USA Bank (Bank One Cards), Citibank, CapGemini, and Advanta Bank Corporation.  Earlier, he held a number of positions at NASA/Goddard Space Flight Center, where part of his work centered on the Hubble Space Telescope.  Among his other business interests, Mark also serves as Founder/Principal of The Crossover Group LLC, a Rosemont, PA-based business strategy firm.

 

“I am fascinated by the challenges and transformative potential of effective growth and innovation strategy, and I have devoted myself to making this a scientific endeavor," said Jaster. "I believe this field is undergoing a paradigm shift enabled by new frameworks and information tools from an idea-centered inside-out push mentality into a foundational understanding of the nature of unmet demand, and I am excited to be working with the talented team at Lodestar to apply this new thinking to clients in complex markets.”

 

About Lodestar

Lodestar is a B2B consulting firm that integrates Research, Innovation and Information Management, enabling our clients to build more effective organizations. Our collaborative approach results in evidence-based recommendations that help our customers tell their story, develop new products and growth strategies, measure the impact of their investments and maximize their use of information resources. 

 

Contact: Carol Nelson at 215.579.8332 or cnelson@lodestarlink.com