Princeton, NJ, January 3, 2012 -- Lodestar announced today that Frank Quigley has agreed to become a Senior Advisor to the firm’s Publishing & Media practice.  In this role, he will consult with Lodestar on the development and delivery of advanced tools and methods to help publishers better build their brands, identify new revenue opportunities, and become more effective marketing partners with their advertisers.

 

Lodestar CEO, Dr. Tom Nelson, commented, “We are delighted to have a media executive of Frank’s experience, stature, and strategic vision become associated with our firm in an advisory capacity.  We look forward to his contributions to our Publishing & Media Practice’s development as well as to our work in selected client engagements as the new year begins.”   

 

Earlier in his career, Mr. Quigley served as President & CEO at CFO Publishing, President – Securities Group at SourceMedia (formerly Thomson Media), as Publisher at Smart Partner Magazine at Ziff-Davis Publishing, and as Executive Vice President/Post-Newsweek Tech Media Group and Publisher of Government Computer News. Among his other business interests, Frank also serves as Business Advisor at King Fish Media, a Salem, MA-based marketing agency.

 

“I am excited to align with Lodestar”, said Quigley.  “I am a true believer in B2B media and marketing, but the last 15 years has convinced me of the daunting challenges facing publishers.  Some are ready and capable – others are not.  Innovation needs to be front and center especially in product development and product management – but there are usually also other fundamental issues facing most publishing houses.  These include organizational, staffing, process, platform as well as their go-to-market activities.  I think Lodestar and its deep experience brings a great resource to the industry.  I am eager to work with them and help their publishing clients prepare for growth.”

 

About Lodestar

Lodestar is a B2B consulting firm that integrates Research, Innovation and Information Management, enabling our clients to build more effective organizations. Our collaborative approach results in evidence-based recommendations that help our customers tell their story, develop new products and growth strategies, measure the impact of their investments and maximize their use of information resources. 

 

 

Contact: Carol Nelson at 215.579.8332 or cnelson@lodestarlink.com