Testimonials
Here’s what some of our clients have to say about working with Lodestar:
"The Lodestar team has been instrumental in helping us address sales process simplification and speed time-to-signed-contract. They have also helped us identify opportunities to build sales force engagement and commitment."
EVP, Sales & Marketing
Fortune 50 Telecommunications Company
"Lodestar helped us dimensionalize a branded customer experience and then created a process to measure our performance in delivering that performance over time. This information has become a PKI in our corporate dashboard.”
SVP, Marketing Strategy
Fortune 200 Technology Company
“Outstanding work! Lodestar brought an evidence-based approach to our planning for new product development. Then, their research identified what have become four winning new services offerings for us in our SMD markets.”
VP, Marketing
Global Information Services Firm
“Lodestar's research work is unique within our industry. Every study offers genuine new insight and a recommended plan for action. We make 'bet the farm' decisions across our portfolio of B2B magazine brands based on their analyses and recommendations."
CEO
Privately-Held Media & Publishing Firm
"I've sat through customer research presentations for nearly 20 years with decidedly mixed results. In contrast, the results of Lodestar's recent work were riveting. It’s not every day that I can say, ‘I learned something new about my business today’, but I could after their recent working session with our team.”
VP, Corporate Customer Relationships
Major Mutual Fund
“We’ve used Lodestar in a number of complex client engagements over the years. They are superb researchers and strategists. Their industry experience and ability to tap into thought leaders is exceptional. And, they have a deep understanding of brands and brand-building.”
Chairman
Global Brand Consultancy
“We’ve worked with Lodestar for over 10 years now on a variety of issues – customer insights, new product development, industry future forecasting, competitive intelligence, and strategic planning. Their people and their work are consistently outstanding. They interface seamlessly with our managers and directors such that I really think of them members of our team.”
EVP, Group Publisher
Media & Publishing Company
“Lodestar recently looked at our brand positioning and go-to-market strategies. The interdisciplinary make up of their engagement team was an asset. Their recommendations were evidence-based, not just opinion. And, they gave us an integrated game plan for moving forward and measuring results as we go. No question, we will reach out to them again in the future.”
Senior Marketing Director, Government
Enterprise Software Company