"The Lodestar study identified which elements of our marketing mix were most and least productive in driving awareness of and attendance at a major regional impressionism exhibition. It also quantitatively demonstrated marketing ROI for our sponsors, which increases the likelihood we can count on their support in the future."
— James A. Michener Art Museum

A partial list of recent Lodestar Research clients include:

Publishing & Media Accounting Technology Accounting Today American Banker ATM & Debit News Bank Investment Consultant Bank Technology News Business Insurance Cardline Cards & Payments CardTechnology Claims Collections & Credit Risk Communications Crain Credit Union Journal Credit Union Times Electronic Products Employee Benefit Advisor Employee Benefit News Employee Benefit News Canada Financial Planning Florida Underwriter Fortune Small Business Health Data Management Hearst Business Media Information Management Inside Counsel Insurance Networking News Investment Advisor ISO & Agent M&A National Underwriter - Life & Health National Underwriter - Property & Casualty On Wall Street Practical Accountant Research SMB Human Resources SourceMedia Summit Media TechDecisions The Bond Buyer Treasury & Risk US Banker Wealth Manager Web CPA

Financial Services/Real Estate American Express CitiGroup Equity Residential Franklin Templeton Minnesota Mutual Moody's Investor Services National Money Mart Pipeline PrecisionIR Prudential Real Estate Silver Lake TD Ameritrade ThomsonFinancial/ThomsonReuters Varolii Professional Services Accenture BrandLink Brocade Centricity Coverall DataFlux Deloitte & Touche Deloitte Consulting Interbrand Lenskold Group LexisNexis Martindale-Hubbell Omnicom Opinion Research SAS Sybase WantBranding Nonprofit Bowman's Hill Wildflower Preserve George School International Foundation of Employee Benefit Plans James A. Michener Art Museum National Thoroughbred Racehorse Association

Life Sciences/Healthcare American Red Cross Blue Cross/Blue Shield Eli Lilly GE Healthcare Innovex Johnson & Johnson Novoquest Quintiles Roche Diagnostics Manufacturing BlueLinx Eastman Eaton Georgia-Pacific Ingersoll Rand Nalco Chemical