"Lodestar showed us what a 'brand' EDS sales experience can look like from the customer perspective — and how it can positively impact our sales performance."
— EDS

Welcome to Lodestar Research.

We celebrate our tenth anniversary this year with a renewed emphasis on the focus that initially launched Lodestar - helping clients measure and better manage the performance of their investments in marketing, brand, customer relationships, human capital, and innovation.

Our client roster steadily grows, primarily through referrals, as Lodestar has become a trusted advisor and often the exclusive provider of marketing strategy and research services to many of our client organizations.

The Lodestar team today now numbers over 30 researchers, strategists and consultants, web analysts, project managers, and data specialists. And, our network of trusted alliance partners, adding additional value to client engagements as needed, also continues to expand.

We invite you to explore our website and learn more about our work, our practice areas and research services, and some of the methodologies we use to meet our clients' needs in improving their business performance. Our Lodestar Client Promise, at the core of our business values, defines our client-centered approach.

To learn more about Lodestar's capabilities and how we can help you 'move the performance needle' in marketing, brand-building, customer relationships, human capital, and innovation within your organization, contact us for more information.

And, please visit us again as we update these pages regularly.

Cordially, Dr. Tom Nelson
Founder & Chief Executive Officer