Lodestar's strategy and research services help companies manage and measure business performance in marketing, brand and reputation, customer satisfaction and loyalty, and human capital and organizational effectiveness.

Lodestar was founded in 1998 to help marketing, brand and human resources executives address their greatest professional challenges: assessing marketing productivity and ROI, linking marketing and financial metrics, strengthening customer relationships, optimizing employee performance and building more effective organizations.

Today, Lodestar offers a suite of flexible, customizable services that help executives tackle those challenges - and improve business results. Our highly seasoned professionals have worked for and with top research firms around the world - including BrandLink, The Gallup Organization, Interbrand, Opinion Research Corporation and more. Just as important, they offer experience and expertise serving clients in the publishing and media, financial services, IT, real estate, education and professional services industries.