"The Lodestar team has been instrumental in helping us address sales process simplification and speed time-to-signed-contract. They have also helped us identify opportunities to build sales force engagement and commitment."
— AT&T Business Solutions

Lodestar's strategy and research services help companies measure and better manage their business performance in marketing, brand and reputation, customer satisfaction and loyalty, human capital and organizational effectiveness, and new product development.

Lodestar was founded in 1998 to help marketing, brand, human resources, and other senior executives address their greatest professional challenges: assessing marketing productivity and ROI, linking marketing and financial metrics, strengthening customer relationships, optimizing employee performance and building more effective organizations, growing their brands, and planning for the future.

Today, Lodestar offers a suite of flexible, customizable services that help executives tackle those challenges — and improve business results. Our highly seasoned professionals have worked for and with top research and consulting firms around the world — including Interbrand, The Gallup Organization, Opinion Research Corporation, and the Monitor Group. Just as important, they offer extended experience and expertise in serving clients in publishing and media, financial services, real estate, information technology and management, healthcare, professional services, and associations, non-profits, and educational and cultural institutions.