About Us
Lodestar is a B2B consulting firm headquartered in Princeton, New Jersey. We offer a collaborative approach resulting in evidence-based recommendations that help our customers tell their story, develop new products and growth strategies, measure the impact of their investments and maximize their use of information resources.
Founded in 1998 by Dr. Tom Nelson, the firm has grown to now serve over 150 clients across a variety of industry verticals, including media and publishing, financial services, technology, and healthcare. Dedicated to three major practice areas — Marketing Sciences, Innovation and Information Management — the firm has also developed a rich portfolio of intellectual property, and expanded its domestic and international footprint.
Lodestar consists of 45+ associates with advanced competencies in research, strategy, innovation, technology, and information management – and a worldwide network of thought leaders, content specialists, futurists, and alliance partner agencies. Notably,
our workforce is a highly diverse one, with associates bringing a variety of personal backgrounds, academic records, and professional histories to their work. We believe this is one of our core strengths, enabling an un-matched multidisciplinary perspective and approach in collaborating with our clients to solve real-world challenges.
Clients acknowledge our leadership in addressing complex business issues in novel ways. When solutions are not readily available, we have the talent, resources, client focus and entrepreneurial orientation to develop them.
